Sony TV Entertainment Brands: KBC, Shark Tank India, Indian Idol, India’s Got Talent
Project Overview
My experience spans the social media launches and ongoing digital campaigns for Sony TV’s most celebrated reality and talent platforms, each with its own audience pulse and creative tempo.
Creative Approach
- Developed unique content and voice for each property—whether the gravitas of KBC, the entrepreneurial spark of Shark Tank, or the musical excitement of Indian Idol.
- Built and managed season-long content plans layered with episodic teasers, participant highlights, and weekly engagement features.
Execution Highlights
- For KBC, focused on building anticipation around contestants and iconic moments, integrating interactive quizzes and audience participation mechanics.
- With Shark Tank India, captured pitches, reactions, and entrepreneurial stories in snackable digital formats and real-time updates.
- For Indian Idol and India’s Got Talent, spotlighted judges’ comments, audience votes, and contestant journeys through weekly reels, commentaries, and live interactions.
- Led collaborative digital storytelling with production units, ensuring fresh and show-appropriate assets every step of the way.
Impact
- Established strong social communities for each property, attuned to their legacy and fan culture.
- Delivered consistent engagement, trending conversations, and memorable digital moments tailor-made for each show’s identity.
Visuals